Did you know that energy is the foundation to creating beautiful grooms?
But what does that even mean? If you find yourself…
- Wrestling with puppies, struggling with dogs who’ve never been to a salon, getting frazzled by squirrelly hyper pups, and annoyed by overly nervous dogs who won’t stop panting (and, your own shame and frustration around not knowing how to handle these situations)
- Wondering why some days every single dog you groom seems to be a loon, while other days are not too bad
- Exhausted and frazzled too often, and maybe sometimes even questioning if this is the right path for you
…my friend, you’re not tapping into the power of your own energy, or what it’s saying to the dogs you work with.
No exaggeration: energy has been the key to my own success as a groomer.
Years ago, I noticed that when I groomed a dog, I could find a way to work with them to get them calm and cozy – but when my coworkers groomed the same dogs, they would go bananas on their tables. But I didn’t realize I had something special until my Instagram started to go viral back in 2016. I would get comment after comment from people asking why all the dogs were so calm.
It’s not like every single dog I ever touched was perfectly behaved, but there were these little predictable behaviors I used as opportunities to respond to – and it worked. These moments made the dogs feel seen, understood, and taken care of, which made them trust me. They would chill out and cooperate.
I began to mindfully explore what I was doing differently and developed a whole way of reading dog behavior and responding to it through my touch and energy. And as I learned to calm the dogs, I learned more about how to calm myself for an even more holistic grooming approach (one that also allowed me to get amazing cuts on my dogs!)
Here’s the bottom line:
A lot of people think that if you have a firm, no-nonsense attitude with dogs, they’ll behave, but that’s not always the case and is only one part of a bigger equation. Sometimes a firm touch creates more behavior issues. Sometimes a gentle touch can be read as weakness which doesn’t work either. It all depends on how well you can read the behavioral clues the dog is giving you and how you respond.
It’s learning how to work with the dogs versus on the dogs. That’s the basis of the techniques I had discovered.
And now, for the first time, I’m sharing all of these energy-based dog-reading techniques in depth.
I want in!A trusting dog is a calm dog.
Let’s change the way you read and respond to dogs so your day goes from stressful to successful.
In over 5 hours of video tutorials, we'll go over:
- Handling techniques that communicate to the dog they can trust both you and the tools you use (no more scary clippers!)
- The most common dog behavioral clues and the best ways to respond
- The skill of communicating with dogs through touch and energy
- How to use the dog’s different senses to build their trust with the grooming process
- Practices to help you regulate your behavior and energy so you’re less stressed, showing up in a kinder, calmer way, and leading a happier work and home life
… Yep, this stuff is that powerful. It will transform the way you groom dogs, interact with your human clients and coworkers, and plug into your own grounded calm every day. It’s changed my whole life, and I am ready to share everything.
Groomers are instantly feeling the transformation…
I’ve taught some of these energy techniques in classes at trade shows and in my other courses, and I am so proud to say the results for my students have been incredible.
Where would you be if you were feeling this way, too?
I’m going to get you there with the new JRenerG course.
Are you ready? Let’s do this.👆 Click to play 👆
So what is “energy,” and what does it have to do with grooming dogs?
Most grooming instructors focus only on the technical side of grooming and handling dogs, but when an average groomer is struggling to connect with and calm a dog, the approach needs to have a holistic perspective…
Energy is in all of us, a force we read in others and put out ourselves. It’s non-verbal communication, and you’re using it whether you realize it or not. You can feel other people without them talking, right?
If someone is glowing because they had an amazing day, you can sense their joy the moment they walk through the door…
Or if there’s someone walking behind you on the sidewalk and they just give you the creeps…
Or if you get cornered by someone at a party who won’t stop telling you about their stomach problems, and you feel more drained with every minute that goes by…
That’s all energy.
Dogs are natural energy readers, waaaaay more than us. So if you’re getting all deregulated during a groom? The sweet baby on your table is going to feel that “something’s wrong” energy and keep escalating.
Do you know what to do to regulate your nervous system? To convey to the dog just through touch and the vibe you’re putting out there that you’re calm but also in charge so they can chill out?
You can, with the techniques in this course. They’re so effective at helping groomers communicate with tiny shmoops, I refer to them as “Speaking Dog.”
I teach these techniques to my staff and watch their dogs instantly settle after just a few tweaks to their approach. It really works.
Take your pick of 2 versions of the course:
The JRenerG Online Course
Sign Up Now.The JRG Fundamentals Bundle
Get your savings now!And now…
I’ve added a course-exclusive Self Care Bundle that includes a private podcast recording featuring guided grounding meditations & pep talks to calm you or help you out of a slump on those tougher days, PLUS a printable JRenerG Gratitude Journal.
Don’t know me yet? Let’s get acquainted!
Hi, I’m Jess Rona! I've been grooming dogs for over 20 years and have grown my business from a small unknown garage operation to one of the most recognizable grooming brands in the world – in large part because of my intuitive way of handling dogs so they’re calm and cozy while I groom them (and, yes, while I film them to be glamorous viral stars on social media).
I hear from so many fellow groomers that they are tired of struggling with dogs who fight them during their appointments. They have visions for great cuts and dreams of easy days with time to take on more clients and grow their businesses, but these wrestling sessions are standing in the way. They want a way to understand and “speak” to the dogs they’re grooming so it’s an easier, cozier time for everyone.
This is what moved me to create my JRenerG Course.
See the transformation in your dog-handling ability or your money back. Guaranteed.
I have a 100%, no-questions-asked 100-Day Money Back Guarantee* for this online course!
What does that mean?!
Well... if you don’t get what you came here for... I’ll give you your money back 100%!
This means you can join the online course, use the materials, and experience the breakthroughs that await you...
...and still, ask for your money back within 100 days after the course.
Yes, that puts all the risk on me, and people could totally come in with the intention to get my course for free. For sure! If that gives YOU peace of mind to pull the trigger and invest in your future??
My friend, I’m ok with that.
Let’s get you “speaking dog” and feeling the amazing results that come from having ease with every beautiful beast you groom.
Your investment in the online course is only $397
Now is your moment to:
We’ve all snagged a mat and sent the poor little shmoop under our brush into a tailspin. And then? Groom ruined, for you and the dog. Get my surefire method for how to recover their trust and make the rest of the dematting as cozy as possible.
When you can’t work on the coat of an older dog because they’re pancaking like the table is a griddle – or just because their tender bodies need a different touch – you need to follow their lead and change your handling and tools. This video shows you how.
If a dog’s protest-y behavior is keeping you from brushing where you need to, how should you react? Watch me guide two of my new groomers in how to efficiently take control of the process through their reactions and repositioning Tux no matter what he does.
It’s a dreaded groom: a dog who’s matty AND bratty. This powerful video shows you some of my most effective techniques for building trust and comfort through your energy, establishing that you’re in charge when a dog is reeeally protesting so they calm down. Brat, be gone!
It’s up to us to notice times when a dog is showing what they like/dislike, so we can find new ways to pivot to a different handling approach that calms them. I call it “requesting,” and I’ll show you how to do it even on dogs like Doug who get a touch bitey over a blow dry.
A dog who is afraid of clippers and wrestling with distrust. A groomer who is running out of patience. Been there? Here, I show how to have commanding confidence with a dog who needs it, and how to be mindful of and recharge your own patience–super important!
If you struggle with feeling confident, especially while trimming spots like pads or faces, I’ll review how to shift your thoughts so YOU feel calm enough to handle the dog in a way that feels respectful and calming to them (and also give you a peek at my fav tools!)
Is there such a thing as a “bad dog?” I get into this question and how it relates to energy while guiding my new groomer Sarah through techniques on handling legs and body positioning to make Scoop’s clipper job less annoying and activating for him.
Rachel and I chat about the industry and other courses out there that focus on connecting with and calming dogs. You’ll know how to work with the passive anxious energy of a cozy bear like Edie, who needs only a little bit of gentle handling to gain trust.
Self-regulating is the key to establishing yourself as the one in charge when it comes to working with protesty dogs. In this video, Amanda and I chat about when to use a “bigger energy” and firm touch, and when to celebrate moments of calm with affection.
If you’re craving a workday of trusting dogs that are a pleasure to groom, the bath is where it all begins. See me “train” Ollie to be calm during his bath by using techniques to make him believe that he has a little say in what I do (even though he doesn’t, shh).
Often, the tools plus the process of a first-time bath are too much for a puppy–and they really let you know it. See how to troubleshoot all the steps and tools of a puppy bath from the toothbrushing to the shampoo (even if it means starting over–I know, but trust me).
Just because you know a puppy will freak out at the blowdryer, doesn’t make it easy to deal with. I’ll show you how to introduce and train a pup through the drying process, and what you should do in terms of your own patience to get both of you calm and cozy.
